PARIS: Time to focus on the French capital which has seen some dramatic horological movements of late. Hublot the Swiss watch-maker has launched its brand new collaboration with PSG.
The French outfit have struck a deal which sees Hublot act as the offical timekeeper and timepiece of Paris Saint-Germain. Now that’s worth pulling out a bottle of Burgundy for!
Prepare to be en garde as you cycle through Le Marais or stroll like a true flaneur round the Jardin du Luxembourg as the deal will create plenty of awareness for Hublot on and off the pitch.
Furthermore, if you visit the Parc des Princes for a match, be prepared to see a wealth of Hublot sponsorship around the stadium from LED advertising around the pitch to several Hublot signature clocks which will be specifically installed.
They will now be seen at PSG’s home ground, the Parc des Princes in a number of different ways. In addition, Hublot have gone all out and provided all of their players with watch to commemorate this particular partnership. Bravo.
This was in order to celebrate PSG winning Ligue 1 for the 2012-13 season. Meanwhile, this is not just the only involvement that the Swiss watch-maker has had in football.
They are official partners of FIFA and have been timekeepers at the 2010 World Cup which took place in South Africa not to mention the upcoming tournament in Brazil next year.
Hublot also work with a variety of clubs across Europe including major teams such as FC Bayern Munchen and Juventus. They have certainly scored plenty of impressive clients which have previously featured Manchester United.
Speaking at the launch Deputy CEO at PSG, Jean-Claude Blanc, said: “We are very happy to welcome a new prestigious international brand on board.
This three year deal has enhanced the porfolio of PSG itself as a global brand. Considered to be one of the European power houses of the future, the Qatari investment has no doubt been a significant factor in their growth and of course attracting a host of talent.
From Monsieur Beckham to the current stars of Monsieur Cavani from Napoli and Ibrahimovic, there is no doubt what the intentions of the Qatari owners are.
In fact they have been swift in strengthening their commercial agreements of late thanks to signing up Nivea Men as official sponsor and Ooredoo.
This large Qatari telecommunications company have put pen to paper in a six year deal with a numerous benefits. This includes their name being plastered across the PSG training complex and kit branding.
“We are very happy to welcome another prestigious international brand to our sides. The ambition of Paris Saint-Germain is to become a sporting entity recognised all over the world, which sits perfectly with Hublot’s demand for perfection and aspirations towards elegance, present in all their watches.” added Jean-Claude Blanc, general manager of PSG.
Seems we will all be focusing on PSG’s movements in this year’s UEFA Champions League as they bid to win the title for the first time.
Written by Simon Lazarus